Reinventing An Awards Show: AJL Through New Media Eyes

 


Ah, looking at these AJL 2009 pics really brought back some great memories.

But okay, let me enlighten you a bit on how we -- the new media team (aka Alt Media) -- helped reinvent the annual awards show.

Today, all this probably looks… mundane. What’s the big deal, right? Get the social media guy to snap photos and upload them. Live streaming? Just pacak a couple of phones and go live on TikTok or Facebook. Even school kids can do it now.

But 17 years ago? Whole different story.

This was a huge production, and it was all hands on deck at the venue. We had to deliver live streaming, live photo galleries, and behind-the-scenes videos -- all in real time. Social media was still new territory, and we were among the first in the country to incorporate it in a big way. That became our cutting edge.


With Twitter and Facebook embedded directly into the AJL microsite, the hype spread organically through digital word-of-mouth -- driven by the fans themselves. Even the red carpet was streamed exclusively online, something almost unheard of back then. And yes, that was down to our team too.


Once the show kicked off, you could really see the magic happen: a massive TV event converging with social media in real time. Fans clustered online, running their own commentaries on Twitter and Facebook, reacting, debating, celebrating.

AJL was truly “reinvented” -- enjoyed and argued over in living rooms, mamaks, kopitiams, and across the digital world.

Ah… what a time to be part of it all.

Comments

Post a Comment

Popular posts from this blog

The Japanese WW2 Soldier Who Found Islam In Malaya

Image
I’ve just watched In Search of the Unreturned Japanese Soldiers  in Malaysia ( 1971 ), and it’s one of those documentaries that stays with you long after it ends. Famed director  Shôhei Imamura sets out to find Japanese soldiers who never went home after World War II, choosing instead to remain in Malaya . The search feels awkward and unfinished, which somehow makes it more honest. History, after all, rarely wraps things up neatly. The most memorable figure is “ A-lee ”, a former Japanese soldier who stayed on and later embraced Islam . Listening to him speak about the religion — quietly, sincerely, without drama — is unexpectedly moving. Who would have thought that after war, defeat and displacement, a Japanese soldier would find peace in Islam? There are no easy conclusions here, no grand moral lesson. Just the reminder that when wars end on paper, lives continue in all sorts of unpredictable ways. Some people return home. Others don’t. And sometimes, in the aftermath, they...
Read more

Ross Ariffin Meninggal Dunia

Image
 Innalillahiwainnailaihirojiun. Ross Ariffin was the one who gave me my first real break in songwriting -- he opened the door for my lyrics to be sung by local artistes. I got to know him through his ex-wife, who happened to be my editor when I first started freelancing. Our first project together was an album he produced for a newcomer, Ira Khairani. I wrote lyrics for three of her songs -- not bad for a rookie at the time. I also had the opportunity to write lyrics for one of his compositions for Fauziah Latiff. Ross later introduced me to Edwin of SRC, who signed me on, and that eventually led to me writing for Siti, Liza Hanim, Aqasha, and others. Ross was a brilliant producer and a classically-trained musician. I first noticed him when he won a regional songwriting competition, and later he cemented his name in the industry by winning Anugerah Juara Lagu with 'Kau Dan Aku'. Semoga ditempatkan di kalangan orang yang beriman.
Read more

Ol’ Skool Makan #3: Haji Shariff Cendol -- A Sweet Legacy Of Seremban

Image
I won’t miss this one -- not a chance. Every time I’m in Seremban , Haji Shariff Cendol is a must-stop. It’s conveniently near Jalan Nunis , so much so that I’d always snap a photo of my bowl of cendol and send it to my friend Graig Nunis -- just for the fun of it. Along with that, I’d order the rojak , because really, what’s a perfect bowl of cendol without its savoury, nutty partner in crime? The history here goes way back. The late Haji Shariff Haji Dolman started selling cendol around 1930 , pushing his cart around the streets of Seremban before finally setting up shop in town. His recipe was simple but unforgettable -- smooth shaved ice, thick creamy coconut milk, rich gula Melaka , and those trademark bright-green cendol strands made fresh daily. The business has since passed through generations, but that old-school taste still hits the spot every single time. The outlet itself remains charmingly no-frills. You queue, you order, you get your bowl, and for a few blissful minut...
Read more